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아리따 글꼴 여정

The journey of Arita

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소개 Introduction

『아리따 글꼴 여정』은 국내 화장품 기업 아모레퍼시픽과 그래픽 디자이너 안상수와 AG 타이포그라피연구소를 비롯한 글꼴 디자이너 15명이 16년 동안 만든 아리따 글꼴의 이야기를 담은 책이다. 글꼴이 만들어지는 과정을 상세히 적었고, 글꼴 디자인 이야기, 글꼴 사용 예시, 디자이너 인터뷰 등 오랜시간에 걸쳐 완성된 아리따 글꼴에 관한 모든 것을 기록했다. 이 책은 한글 글꼴에 관심 있는 해외 독자를 위해 국영문 혼용으로 구성되었으며 일반 독자들을 위해 글꼴의 전문적인 내용도 이해하기 쉽도록 풀어서 설명하였다. 또한, 전체 본문을 아리따 글꼴을 사용하여 책을 통해 실제 아리따의 사용성을 가늠할 수 있다. 

 

아리따 글꼴은 당차고 건강한 현대 여성을 이미지로 삼아 개발하였다. 부드럽게 휘어진 글자 줄기, 유연한 획의 움직임, 곡선이 강조된 형태 등 손글씨의 움직임을 반영하여 단아하고, 지적인 멋을 풍기는 글자로 완성했다. 아리따는 한글, 로마자, 한자 총 세 개의 언어와 열여덟 종의 글꼴가족으로 개발되었다.
 

 

차례 Contents

01

아리따 말씨

 

가족 / 꼴 / 너비 / 디지털 / 따옴표 / 로마자 / 매뉴얼 / 바탕 생각 / 삐침 / 속공간 / 씨앗 / 인상 / 저작권 / 짜기 / 추임 / 코드 / 탐색 / 표정 / 활용

 

 

02

아리따 글씨

 

아리따 여정   

 

아리따 돋움-한재준, 이용제

 

아리따 산스-미셸 드 보어, 피터 베르휠

 

아리따 부리-류양희

 

아리따 흑체-주즈웨이, 류위, 장쉬안

 

아리따와 사람들

 

정보 Information

기획: 아모레퍼시픽

제작: 안그라픽스

디자인: 안그라픽스 

발행일: 2020.8.1

판형: 280p, 185*250mm

언어: 한영 병기

ISBN: 978-89-7059-226-8

가격: 60,000원

 

배송정보 Delivery 

배송업체는 CJ택배로 배송비가 추가됩니다.

배송기간은 주문일(계좌이체는 결제완료일)로부터 영업일 기준 4~5일이 소요됩니다.

 

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상호: (주)안그라픽스
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